Enterprises-Do manufacturers and sellers of LED screens need to use this opportunity to broadcast live on the Internet?
The pandemic situation has made its own adjustments to the daily lives of many economic sectors. The sphere of the led screen is also affected by this problem. However, as we all know, there is no silver lining. The new restrictions have created conditions for the development of online business and raised online sales to a new level.
More and more companies abandon personal meetings with customers during the pandemic (to protect their health and the health of others) and switch to online meetings. They have realized all the advantages of this method and are now introducing this approach to them. In their daily work. Today’s online sales have become a new promotion platform, which has become a very effective tool in such a short period of time.
Is selling through online communication with customers suitable for the B2B field?
Few people may not have heard of Tiktok-this is the software developed by Bytedance for short videos. Once the software was launched, it was warmly welcomed by netizens, especially the United States, India, and Indonesia. According to the data received, Tiktok has more than 700 million downloads, surpassing the downloads of Facebook and Messenger, and second only to Whatsapp. Although Facebook, Twitter and Linkedin also have Live functions, images and text are the main options. Most platforms don’t pay attention to the live broadcast function, and many users don’t even know that they are on these platforms. Because of this, TikTok launched in 2007 surpassed Facebook for two years, which means that online streaming has become the mainstream.
Usually B2B companies are better at communicating face-to-face with customers. Affected by the epidemic, many international exhibitions have been cancelled or postponed. In addition, many countries have begun to restrict the entry of foreign citizens, which undoubtedly has a negative impact on personal communication. For example, Infocomm and the Canton Fair have transformed the traditional form into online broadcasting. This shows that online meetings are actually the only way for international B2B sales.
What are the benefits of online live broadcast to the LED screen industry?
For the LED screen field, the impact of online live broadcast on buyers may not be comparable to that of traditional exhibitions. But in terms of cost, online streaming is more economical than face-to-face meetings and presentations. In this way, companies can use online broadcasts for new product launches and promotional policies, as well as real-time interaction with customers. Some Chinese LED display companies, such as Esdlumen, launched online Facebook for the US and European markets for the first time, and offered substantial discounts to members.
In summary, we can safely say that due to its fast speed and low cost, online broadcasting will soon replace real-time communication in many business areas.